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Hoehn's main critique of Caroline's photo choices was that she posed pretty much the same in all three of the pictures, and though she looked attractive, they were a little too dark to show off her best features.
"The first main photo is a window into your profile," Hoehn said.
With thousands of profiles scattered across a variety of different networks, making a memorable first impression is critical.
It turns out that having a good profile photo could be what makes the difference between receiving messages and getting passed over for another profile. She's the founder of Profile Polish, a one-woman business that helps daters to make over their profiles and potentially attract more matches.
It may seem informal, but there's no use in hiding behind only fancy photos," Hoehn said.
"Someone you're dating is going to see through that right away, so don't be afraid to show who you are." Caroline is another Ok Cupid dater who got some help from Profile Polish.
If you want to unlock certain features you either have to pay or invite other to join.
A friend who uses it tells me: “It’s good if you’re picky…
After some careful editing, you might find yourself attracting new matches online.
There are lots of free photo-editing sites you can use." And in the third, Hoehn chose a photo where Mary Beth looks obviously confident and happy.
"She isn't wearing makeup here, which I think is better.
"Overall, the photos aren't terrible, but they all sort of look the same," Hoehn said.
She had a few issues with the second two photos Dan chose, though. I think the costume you choose says something about your personality," Hoehn said.